If You’re Starting An Online Business, Then Checkout These 5 Tools
In India, there are 42.5 million small business owners are managing their business and the number is increasing day by day.
So, If you’re a small business owner who’s looking to be ahead of the large competition, then you’ll definitely know that it won’t be an easy task. But it’s possible if you have a good marketing strategy and access to some tools that’ll help you reach your goals.
Now, I’ll talk about 5 digital marketing tools you need when starting a business. These tools will not only help you in simplifying social media marketing efforts but they will also help in many other things like content creation etc.
So, here are those 5 tools that’ll help you
1. Mailchimp
With over 12 million customers, Mailchimp is one of the best email marketing tools in the world. There are many alternatives in the market but this tool dominates it because
- In Mailchimp free plan, you can have 2000 email subscribers and you can send 10000 emails per month.
- The User-Interface is really simple and cool.
- It was founded in 2001 when most companies had just started doing email marketing.
You should use this because they are giving 2000 subscribers for free and when you’re just starting, you will not have more than 2000 email subscribers in the first 5–6 months. So it will be cost-effective and after that, if you feel like it’s going to cross 2000 subscribers, then you take the paid plans
2. Google Analytics
Google Analytics is one of the best free tools from Google. It should be a part of your digital marketing strategy.
It only takes 1 min to add the tracking code to your website and you’re ready to track every action of your audience.
Google Analytics helps you to track from where the traffic is coming. With these data, you’re ready to create your future strategy and capture the same results.
3. Buzzsumo
Buzzsumo is an ideal tool for those who struggle to find readable and sharable content ideas. you can use these tools to see what your competitors are doing and you’ll find lots of valuable data.
When you’ll search for something, there will be a lot of data attached to each result. Like these,
This type of information will be handy for businesses or content creators who’re looking to create some good content.
4. Canva
Everyone likes good visuals. But in order to create good designs, you’ll need a graphic designer. We’ll right now, it’s not the case anymore.
Tools like Canva can really save you a lot of time and money when you’re just starting. There are loads of beautiful, aesthetic templates in Canva that you can use for your business. You just need to do some chopping and changing like changing colors, adding different elements, etc.
Canva has a free plan which comes with some limitations and but the free plan is enough to get started.
5. Google Keyword Planner
When you’re just starting, you have to rely on organic traffic. but to generate the traffic, you need to focus on SEO and keyword research. That's when Google Keyword Planner comes into the picture.
It is one of the best free keyword research tools that you can use to do some keyword research for your website’s content.
You just need an active Google ads account to use this tool. In this tool, you can see average monthly results of a keyword, 30-day search trends, three-month and year-over-year change, and competition (low, medium, high).
Conclusion
I’ve seen people when they’re just starting out, they only care about what tools they’ll use to grow their business. But the first step is to create a strong marketing plan for your business. Without a strong marketing plan, no tool will be able to get you on top of your competition. So focus on that and you’ll get your desired results.
If you found this useful, do give a clap, and don’t forget to share it with someone who’s looking to start his own business.
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